I bought an existing practice, knew where I wanted to go and didn’t want to waste any time getting there. Yet there I was, a few months into it, just covering my expenses, but not having the experience or answers to take it to the next level. I was getting new patients, but they didn’t seem to be “the right type”. My hours were long because I was still working part time as an associate, and with a baby on the way I wanted to spend more time with my family.
It was then that I responded to a promotional mailing from Judy Marcus at Vanguard Dental Management and attended their first program. Everything they showed me made so much sense that I decided to sign on as a client. My practice immediately increased, and grew steadily to $60,000 production and collections per month, then $80,000, and finally to an average of over $100,000 per month.
Thanks to Judy I was able to reach my practice goals fast. My practice has not been affected by the economy – its growth is totally dependent on what I do, it’s under my control.
What made the difference?
I learned how to target my marketing to more financially qualified new patients.
I learned to convert almost any patient into a quality patient, even if I didn’t think they were at the start. The dramatic improvement in my case presentation skills resulted in almost all of my patients accepting the treatment that needed to be done to bring them to optimal oral health.
Once my practice grew to the point where I needed more production time in my schedule, Judy taught me how to organize my practice more efficiently, and they trained my Office Manager to do case presentations. It turned out she was even better at it than me!
Today, I have a new problem – what to do with the extra income I’ve been making. I was able to purchase my half of the building I’m in, and I am now expanding the practice to accommodate an associate. I’m also upgrading to a bigger house to accommodate my growing family.
The best part of the story is that I’m now able to devote more time to studying the new things I want to learn, traveling, and spending time with my wife and my very young kids.
I can’t think what would have happened if I hadn’t responded to that promotional mailing from Vanguard. But I’m very glad I did, or I might still be stuck, looking for answers and trying to figure things out on my own.
If you aren’t achieving the potential of your practice, and don’t feel 100% in control of it, I highly recommend you give Judy Marcus a call. You’ll end up with real answers that work. Plus you’ll get to work with people who truly care about your success and who personally put the time and effort into making sure you achieve it.
Omar Osman, DDS